The Twelve Foreplays of Christmas
Client: The Leith Agency (2024)
Challenge:
Make Lovehoney the obvious choice for an intimate Christmas present.
Insight:
In both the context of Christmas and love-making, the anticipation can be more pleasurable that the experience itself.
Solution:
Lovehoney encourages sexual and festive anticipation, creating their version of "The Twelve Days of Christmas," highlighting their range of toys.
To drive festive and sexual anticipation, Lovehoney offer special deals on different toys depending on which Day of Christmas it is.
The classic act of Christmas anticipation - shaking the present makes the toy inside play The Twelve Days of Christmas song through vibrations.