IMAX
Branding System

Client: D&AD Newblood (2024)

I made a brand system for IMAX that distinguishes the different IMAX products and experience they can offer. The solution had to feel tied in and connected with the wider IMAX identity.

To make my designs feel tied in with the existing IMAX branding, I repurposed the existing rectangular asset seen in their branding, which I then resized to different aspect ratios depending on which brand within IMAX I am representing.